Friday, April 27, 2012

Apple's Celebrity iPhone 4S Ads Score Well with Viewers Use a ...

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Apple's Celebrity iPhone 4S Ads Score Well with Viewers Use a ...
Apr 27th 2012, 18:17

Advertising tracking firm Ace Metrix today shared its data on viewer reactions to Apple's new celebrity iPhone 4S ads featuring Siri and starring Samuel L. Jackson and Zooey Deschanel. The new ads are registering well with consumers, generating scores higher than any other iPhone 4S ad released so far this year. "Apple's ads for iPhone had been falling rather flat earlier in the year, all scoring below the Apple iPhone norm of 620.

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Apple's Celebrity iPhone 4S Ads Score Well with Viewers


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