The new campaign for the company is dubbed "A Tale of Two Cities" and will feature the actresses in dueling roles. Rossum, who currently stars on the TV show Shameless, will be repping her hometown of New York in an ad that debuts this Monday, followed by a Los Angeles-centric spot featuring Belle. Previous ads have featured Zooey Deschanel and Kate Bosworth, both fashion icons in their own right.
Zooey Deschanel's Cotton commercial...so cute!
Here's the interesting part: They've already announced what each woman is wearing in the ads! According to WWD, Emmy is filmed in a red cotton lace dress by Monique Lhuillier, a blue cotton jacket by Elie Tahari, a polka dot dress by Oscar de la Renta, and a sweater by Phillip Lim. (She'll also be singing along to that famous jingle: "The touch, the feel of cotton….the fabric of our lives!") Camilla, meanwhile, will be rocking a yellow and white cotton dress by Thakoon, a blue dress by Prada, and cotton skirt by Marc Jacobs, and a botanical print dress by Milly.
All that's missing? A pop-up video component to the ads, so you can watch—and then buy what you've seen onscreen (kind of like this music video we reported on yesterday). You will, however, be able to poke around their closets; once the ad campaign launches, there will be behind-the-scenes footage, blogs, and multimedia tours on TheFabricOfOurLives.com.
Do you think that Emmy and Camilla are a good fit for Cotton Inc? If not, who would you like to see as a rep? Let's discuss!
PLUS...
-Lauren Conrad shares her secret style tricks to looking sweet, yet sexy
-Ashley Greene says she never considered herself a fashion icon
-Zoe Saldana says finding the right stylist was like finding a boyfriend
