Monday, February 17, 2014

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SOCHI, Russia (AP) Between photos and babyliss curl secret pas cher insights about their Olympic experience, some Olympians are turning over their social media accounts to sponsors, agreeing to quotas of postings on Twitter and Facebook and letting other people send commercial messages in their name. The agents for US figure skaters Ashley Wagner and Gracie Gold both say sponsors draft some of their tweets, plugging their brands. This is the first Olympics where I actually have a social media calendar, where an athlete has to tweet or mention something on a given day, Golds agent, Yuki Saegusa, said in an interview.

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It is not clear which recent postings were paid for, but after the Feb. 7 opening ceremony Gold sent out an Instagram photo of herself holding a lipstick applier. Could not forget the red lips, it read. As well as CoverGirl, her Twitter profile lists other sponsors: Visa, United Airlines, Procter Gamble Family, Smuckers, Pandora Jewelry and Airweave. Baden says to fulfill their contracts, simply pandora jewelry australia retweeting a tweet first sent by a sponsor is not sufficient. When on one occasion he used his own account to send a sponsors tweet and then asked Wagner to retweet it, they called me and said, No, no. No retweets. It has to come from her.

The Danish jeweler, which has gone from stock market darling to disaster to darling again since its 2010 initial public offering, is taking a page from fast-fashion retailers like Zara, which introduces designs as often as twice a week. Pandora is now adding collections the latest features woodland nymphs and unicorns for fall seven times annually, up from twice last year. At the same time, Chief Executive Officer Allan Leighton is cutting prices and opening new stores. Freshness is very important, that is a lesson we have learned, Leighton, the former head of Wal-Mart Stores Inc.s Asda supermarket chain in the U.K., said in a telephone interview. People like newness.

Leighton, 60, expects Pandora to open about 175 outlets this year, bringing the total to more than 1,000. And Pandoras average selling price per item declined to 129 kroner in 2012 from 134 kroner in 2011. The CEO, who helped turn around Asda before selling it for $10.8 billion in 1999, is expanding production in Thailand and has introduced an online-only magazine. The latest issue features actress Zooey Deschanel on the cover and gives readers tips on combining Pandora jewelry with clothes from outlets such as HM and Topshop. The jeweler has also introduced cruises in babyliss curl secret pas cher the Caribbean that cost as much as $2,485 per week.



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