The leader of the Lord's Resistance Army, Joseph Kony left, and his deputy Vincent Otti. Pic. Ap Source: AP
The hashtag "#stopkony" was among trending topics on Twitter, vying for the top spot with tweets about the new iPad and Peyton Manning, who was released after 14 years as quarterback of the Indianapolis Colts.
Since going live yesterday, 50,000 Australians have signed onto the cause and with four million views worldwide, the video has certainly grabbed The Internet's collective attention.
The campaign was launched by the nonprofit group Invisible Children with an emotional 30-minute video which has been viewed more than 7.3 million times on YouTube and attracted more than 150,000 comments.
And two Young Australians are at the helm of the campaign with high school students rallying support for the viral campaign.
Rijana Gray and Louise Armitage made a YouTube video to get their friends on board with the campaign,aiming to spread awareness and inspiring global action.
"Basically guys, we know that you've seen the 30 minute video that's been displayed all over Facebook, pretty much all around the world," Rijana says in the video.
"We don't want it to be some things that we go on about for two weeks and then two months later we forget about it and then one year later, we remember it again.
"This is something that needs attention."
"Invisible Children" and "Uganda" were also among the top trending topics on Twitter on Wednesday.
A number of celebrities joined the campaign by tweeting links to the video and promoting the campaign.
"Dear Joseph Kony, I'm Gonna help Make you FAMOUS!!!! We will stop YOU #StopKONY ! All 6,OOO,OOO of my followers RT NOW!!! Pls!" hip-hop icon and fashion mogul Sean "Diddy" Combs said on his Twitter feed @iamdiddy.
"#KONY2012," tweeted singer Rihanna on her @rihanna account.
"Whoa! we need to #STOPKONY," said actress Zooey Deschanel on @ZooeyDeschanel.
Born in 1988 from the frustrations against the government of Uganda's marginalized Acholi ethnic group, the LRA has since dropped its national political agenda for the narrow objective of pillage and plunder.
Kony, whose movement draws on messianic beliefs and a smattering of Christian motifs, is wanted by the International Criminal Court.
The rebels currently number several hundred, a fraction of their strength at their peak but still include a core of hardened fighters infamous for mutilating civilians and abducting children to act as soldiers and sex-slaves.
Source The Daily Telegraph
