"Invisible Children" and "Uganda" were also among the top trending topics on Twitter on Wednesday.
A number of celebrities joined the campaign by tweeting links to the video and promoting the campaign.
"Dear Joseph Kony, I'm Gonna help Make you FAMOUS!!!! We will stop YOU #StopKONY ! All 6,OOO,OOO of my followers RT NOW!!! Pls!" hip-hop icon and fashion mogul Sean "Diddy" Combs said on his Twitter feed @iamdiddy.
"#KONY2012," tweeted singer Rihanna on her @rihanna account.
"Whoa! we need to #STOPKONY," said actress Zooey Deschanel on @ZooeyDeschanel.
Born in 1988 from the frustrations against the government of Uganda's marginalized Acholi ethnic group, the LRA has since dropped its national political agenda for the narrow objective of pillage and plunder.
Kony, whose movement draws on messianic beliefs and a smattering of Christian motifs, is wanted by the International Criminal Court.
The LRA rebels currently number several hundred, a fraction of their strength at their peak but still include a core of hardened fighters infamous for mutilating civilians and abducting children to act as soldiers and sex-slaves.
US President Barack Obama in October announced he was sending 100 special forces soldiers to Kampala to help Uganda track down Kony, and in December it emerged US special forces had set up a base in the Central African Republic as part of their regional effort to hunt the LRA.
The Stop Kony campaign by Invisible Children has not been without controversy.
The non-profit has come in for some criticism for channeling a majority of their raised funds — some 70% or more according to some accounts — to salaries, travel expenses and filmmaking, with charity watchdog Charity Navigator giving the group a low two-star rating for lack of financial accountability.
User Coments:
Dacy Dinh:
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Brittany Lindberg:
RT @: Unimpressed with people complaining about how others are annoying them with . Stfu and go survive in Uganda, then you can complain.
DeShawn ':
RT @: For every RT , $1 will be given to the Invisible Children Foundation of Uganda.
Kara-lynn Paynes:
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Kathie Ruark:
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Phil Coward:
RT @: Do you know who Joseph Kony is? More the viral video that has generated 40m views since appearing on YouTube.
Robina Paletta:
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Jessica Millen:
RT @: Critics need to watch the video again, it clearly says the LRA have been out of Uganda since 2006 and are operating in 3 countries
Jema Marbles:
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My name is D…:
RT @: Joseph Kony 2012: growing outrage in Uganda over film – Telegraph via @
Joshua Davidson:
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Darbie Silberstein:
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Høñg Węń Ÿù:
RT @: For every RT , $1 will be given to the Invisible Children Foundation of Uganda.
Andre Bruyns:
RT @: For every RT , $1 will be given to the Invisible Children Foundation of Uganda.
Makenzie:
RT @: For every RT , $1 will be given to the Invisible Children Foundation of Uganda.
