The Next Web notes that a new iPhone 4S ad aired during ESPN's SportsCenter this afternoon, featuring actor Samuel L. Jackson giving Siri orders. Updated: The ad does appear to be an Apple creation, with the three U.S. iPhone carriers — AT&T, Sprint, and Verizon — being variously featured in title cards at the end of the ad. There is a similar ad featuring Zooey Deschanel being broadcast as well: Apple rarely, if ever, uses celebrities in their advertising, particularly as themselves.
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Apple Airs New iPhone TV Ads Featuring Samuel L. Jackson and Zooey Deschanel [Updated]
