In a blatant attempt to douse the flames of incredulousness that Zooey Deschanel's Siri commercial sparked by implying that Zooey (and by proxy all iPhone users) is so ditzy that she needed Siri to tell her whether or not it was raining outside despite being surrounded by an obnoxiously large amount of windows, coupled with the fact that rain tends to make a fairly distinctive sound, often referred to as "the sound of rain", Apple is attempting to elevate the discourse with Malkovich.*
Of course Malkovich and Siri aren't just deep thinkers, they're also a pair of crazy cutups. Total jokesters.
*I hope that sentence gets nominated for longest opening sentence in a blog post at next year's Webby Awards.