In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its ads are celeb-free. However, Apple isn't averse to tapping the brand equity of actors, musicians, etc., for its commercials. Below, check out 34 Apple spots featuring celebrities—as complete a list as we can muster. (All the work is by the former Chiat/Day, TBWA\Chiat\Day and TBWA\Media Arts Lab.) We're including celebrities who weren't celebrities at the time. This includes Kevin Costner, who was all but unknown in 1983 (the same year he didn't appear in The Big Chill, despite having shot scenes as Alex, the friend who has committed suicide), and Ellen Feiss, a regular teenager who of course became a sensation because of her "Switchers" ad.
Continue to next page →
